Key Take Aways
- Australian Designed
- Sol Sana is a successful global Label with key partners
- Proven sell through year after year with good margins
- Product made from 100% Genuine leather
- Celebrated for our high quality slides and sandals
- Market leader in capturing trends
- Competitive price points. Leather shoes start from:
- $99 RRP for Flats
- $139 RRP for Heels
- 4 Collections per year (Spring, High Summer, Pre fall and Winter) Over 500 designs
- Design collaboration division
- Extensive Product mix includes, Sandals, Heels, Wedges, Boots, Bags
- Strong Media, Celebrity Following
- Target consumer is 16-45 Fashion enthusiastic woman
Who we are
Australian based woman’s footwear label, Sol Sana was launched in 2011 with a focus on high quality footwear at an attainable price point.
Hailing from sunny Sydney, creator Sara Caverley believes in weaving together the vintage and the new to create fun, bold pieces with a nod to the high end runway styles gracing the international catwalks. The Sol Sana concept stemmed from a sizeable gap within the global woman’s footwear market where entry to mid-price pointed leather footwear was almost nonexistent.
Sol Sana currently drop four collections a year; a Pre-Fall capsule collection delivered around January, Winter delivered around Jan/Feb, Spring delivered around August and High Summer delivered around October. Four collections a year means there’s always a decent change over of styles and trends for your repeat customers to explore so the stock does not grow tired on your shelves.
Each collection has a distinct style and flair that has been taken from current trends in the Global markets. At Sol Sana we pride ourselves on having bold, fashion forward designs that always stand out and are easily identifiable to the early adopter.
As well as always bringing fresh flavour to collections, we will often revisit old favourites and best sellers that we’ve re-appropriated in-line with what’s on trend. Our Chuck Heel and Camilla Sandal have been crowd favourties for the last 3 years. See our current range here.
Sol Sana work with a fantastic in country PR Agent here in Australia and several international Agents who do a fantastic job spreading the good word of Sol Sana across the globe. You’ll often find our shoes featured in glossy editorials, on your favourite bloggers top picks and on the feet of your celebrity style icon. This means Sol Sana is a brand that is always in the forefront of the mind of your fashion savvy retail shoppers. Constantly being featured in media that is put directly in front your target audience drives direct sell through for your store as certain designs become extremely popular and often sell out before the season ends. Some of our brand advocates include Vogue, In Style, Marie Claire, Vanessa Hudgens, Lily Cole, Jessica Alba, Shay Mitchell, Miley Cyrus, Jamie King, Emma Roberts, Chiara Ferragni (The Blonde Salad), Elle Ferguson (They All Hate Us) and Margaret Zhang. See our latest Press Here.
As one of our stockists you will be sent a dedicated monthly mailer with all our best press features with links to high quality images for you to use to push out to your customers.
As one of our beloved Stockists, Sol Sana are dedicated to making sure you have all the tools you need to help make your customer’s shopping experience as hassle free as possible. Our stockists are given some great POS devices in store such as this great branded glass block.
From time to time we also run some promotions such as gift with purchase which could be a branded shoulder bag or nail polish to match the shoe leather to help get customers over line. We also offer incentives to our doors such as baker’s dozen prices or exclusive prints/colours.
We send a monthly email to our growing number of email subscribers who sign up via the website where we feature our favourite stockists for that month with a feature on your store with a strong push to buy.
Via our social media platforms such as instagram where we have 30,000+ followers we repost content from stores and fans alike with direct links to stockists to help push sell-through.
For your online store we are happy to provide high quality product images from 4 different angles as well as lifestyle shots from the lookbook to save you the expense of having to re-shoot.
Ordering Made Simple
You have the choice – Our dedicated in-state agents can visit you before each season sell to take you through the new ranges with product in tow so you can look and feel what the shoes will be like before placing an order, OR you can come and visit them in their showroom and enjoy the full experience.
With over 4 years in the Australian market with hundreds of stores from small boutiques to big chains, our agents can help you assess what styles will best suit your customer and the best quantities to order to ensure maximum ROI.
Our warehouse system is fully integrated with online ordering platform Joor. Joor is a fantastic and simple platform that gives you control over your orders. The stock feed is live so you always know what surplus stock is available and can place top-up orders with the click of a mouse.
We also offer the option to set up an ongoing account with us meaning you can order now, and pay later. Sol Sana also have a friendly Sydney based customer service team ready to deal with all questions, queries and enquiries.
Sell Through – indent
As we’ve found with many of our collections, each one seems more popular than the last and so those stores who have seen impressive sell-throughs have the ability to place indent and top-up orders at the beginning of the season to get certain styles recut.
Who Else Stock Us?
Sol Sana is stocked in over 130 boutiques across Australia and some notable majors including David Jones, Top Shop, The Iconic, Wanted and many more. To see our full list of Australian stockist, click here.
We’re also proud of our expanding presence in the overseas markets where as well as being stocked in countless stores internationally, we’re currently stocked in Nordstrom, Urban outfitters, TopShop, Asos, Shopbop, Revolve, Office UK, Freepeople, Galleries Lafayette and countless more.